Stacking Wins

Stacking Wins comes from Dr. Julie Gurner's idea that small wins compound into big ones. The trap is motion that isn't action: writing the grand plan, refining the vision, feeling productive while nothing actually moves. What matters is the small real step that takes you from 1A to 1B. Make the call. Send the email. It can be tiny, as long as it's real and it moves you forward. Then you do it again, and you stack the wins.

You talk your idea through with an AI coach that's already set up to think in those terms. It helps you get from a vague goal to a concrete one, then builds you a plan, six weeks to six months, to reach the most basic real version of it. Each step is a little harder than the last, none of them impossible.

To get the plan, you give an email and get an account, and the conversation becomes a weekly checklist: a handful of tasks that move you to your next step. You can chat with the coach about any of them. If the task is "reach out to three prospects in your industry," it helps you find them and draft the email, so there's no "I don't know where to start" left to hide behind. You just do it, and you keep going.

I built it to scratch my own itch. I'm good at thinking about what I want to do and slower at taking the scary next step. The proof is Good Fold: my first move toward a dumpling business was a small one, reaching out to a cooking school to hire a line cook one day a week, and that small step turned it into a real thing. Stacking Wins is that pattern, turned into a tool.

All Claude Code, again. It's AI-native to the core, with the model woven into the parts that need it. The first version was usable in a day, then four or five sessions of dogfooding and tuning to get it where I wanted. It's live at stackingwins.ai.

Two things. First, get it in front of people, which is the same thing it preaches. The irony isn't lost on me that the app built to push people into action is the one I haven't pushed hard enough myself. Second, add the nudges: friendly email reminders to keep you moving, because right now you can make a plan, feel good about it, and let it quietly die. A plan with no follow-through goes nowhere, and the app should be the thing that won't let that happen.